Google Ads · Law Firms
Google Ads for Law Firms
Google Ads for lawyers with brutal focus on cost per signed case — search, LSAs, and landing pages tuned for high-CPC legal SERPs.
Industry challenges
Why Law Firms marketing is different
Challenge 1
Some of the highest CPCs on Google
PI, DUI, and mass-tort keywords can exceed $500/click. Wasted spend crushes budgets fast.
Challenge 2
Weak intake conversion
Most firms convert less than 10% of PPC leads to signed cases — intake is where budget dies.
Challenge 3
LSA + search overlap
Without proper strategy, LSAs and Search Ads cannibalize each other.
How we solve it
Our Google Ads playbook
Play 1
Negative universe first
Massive negative keyword lists filter out job-seekers, students, and wrong-jurisdiction searches from day one.
Play 2
Intake-integrated tracking
Offline conversion imports so bidding optimizes on signed cases — not form fills.
Play 3
LSA + Search architecture
Separate strategies for LSA vs. Search, with proper channel de-duplication.
What you get
Every engagement includes
- Full account audit + rebuild
- Landing page (per practice area)
- Offline conversion + call tracking
- LSA setup + optimization
- Weekly optimization + monthly reviews
Process
How we run this engagement
- 01
Offer & funnel audit
We review the offer, competitor SERP, landing pages, and current account structure before touching bids.
- 02
Account rebuild
SKAG-friendly search, tightly themed asset groups for PMax, negative universe, geo & schedule tuning.
- 03
Landing pages
Conversion-first landing pages with clear promise, proof, and single-CTA design.
- 04
Tracking
GA4, GTM, offline conversion imports, and call tracking so bidding optimizes on qualified leads only.
- 05
Optimize
Weekly bid, budget, creative, and audience testing with monthly strategy reviews.
KPIs we target
Numbers that matter
Why brands choose us
Business outcomes, not vanity metrics
- Predictable case flow at profitable CAC
- Lower reliance on referral swings
- Real attribution to signed matters
Related services
Services we deploy on this engagement
FAQs
Google Ads for Lawyers FAQs
Still have questions? Let's talk them through.
Deep-dive guides
Go deeper on google ads for lawyers
Industry hub
Explore our full Law Firms playbook
See every channel, service, and case story we run for law firms brands.
View Law Firms hub →Related content
Keep exploring
Services
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- Web Design & Development
Conversion-first websites on WordPress, Shopify, and custom stacks.
- Conversion Rate Optimization
Turn the traffic you already have into revenue with tested improvements.
Industries
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Turn digital demand into booked site visits and buyer inquiries.
Locations
Case Studies
- Case Studies — Real Results
Selected client wins across SaaS, eCommerce, and local services.
- Portfolio
Sample projects, dashboards, and creative work.
Ready to grow with Google Ads for Lawyers?
Book a free strategy call. We'll audit your current program and share a clear plan tuned to your market.