Pro Marketing Man

Portfolio

Client work. Real numbers. Real trajectories.

A selection of SEO, Google Ads, and Local SEO engagements — with the strategy, the tools, and the before/after metrics behind each result.

Book a Free Growth Strategy CallChat on WhatsAppExplore services
6+
Client industries
5
Countries shipped in
+337%
Peak organic lift
$7.32
Best paid CPA

SEO · eCommerce

Beauty & Fragrance · Houston, Texas · USA · WooCommerce · 3 months

Fragrance eCommerce store — organic clicks nearly tripled in 90 days

A Houston-based fragrance brand needed to move beyond thin product content and generic metadata. We rebuilt the product SEO foundation, layered schema, and localised delivery-intent pages for the Houston metro.

Clicks

21Kfrom 7.31K
+187%

Impressions

288Kfrom 200K
+44%

Avg. CTR

7.3%from 3.6%
+103%

Avg. Position

43.6from 48.4
+4.8

Monthly organic clicks

3 months trajectory — trend line

+187%

Organic clicks in 90 days

Objective

Boost organic visibility and click volume for high-conversion fragrance keywords by optimising product content, improving CTR, and deploying structured data — targeted at a U.S. audience with a metro-based delivery intent.

Challenges

  • Thin product content with no localised keyword focus
  • Low CTR from unoptimised meta titles and descriptions
  • No structured data — no rich-snippet potential
  • Minimal internal linking across collections and blogs
  • No geo-focus for Houston or metro delivery queries

Strategy shipped

  • Rewrote product titles and descriptions with keyword-rich, emotionally-driven copy
  • Recrafted meta titles and descriptions for the top 100 URLs to boost CTR
  • Implemented Product, Review, and FAQ schema via RankMath
  • Published lifestyle blogs on scent selection, gifting, and seasonal trends
  • Inserted Houston-based keywords across delivery info and local-intent pages
Tools:Google Search ConsoleRankMathScreaming FrogGA4Schema.org ValidatorUbersuggest

Google Ads · Healthcare

Telehealth / Diagnostic Services · United States (multi-state) · Google Ads — Search + Performance Max · Feb – Jul 2025

Autism & ADHD telehealth platform — 622 qualified conversions at $7.32 CPA

A telehealth platform offering online autism and ADHD diagnostic services needed compliant, high-intent lead generation in a policy-restricted, high-CPC niche.

Search Clicks

5,450from 0
+5.45K

Search Conversions

622from 0
+622

Search CPA

$7.32from —
Low

PMax Conversions

59from 0
at $11.44 CPA

Weekly conversions ramp

Feb – Jul 2025 trajectory — trend line

$7.32

Cost per conversion on Search

Objective

Drive qualified diagnostic leads within Google's healthcare ad policy limits, respecting state-wise service availability and building trust in a sensitive category.

Challenges

  • Restricted keyword usage under Google healthcare ad policies
  • High CPCs in a competitive telehealth niche
  • Trust-building in a sensitive service area
  • Precise geo-targeting for state-wise availability
  • Drop-offs on lengthy lead forms

Strategy shipped

  • Search campaign on high-intent terms like 'autism diagnosis near me' and 'autism testing for children'
  • Performance Max for scaled reach and cross-platform retargeting (Display, Gmail, YouTube)
  • Kept keyword selection policy-safe to prevent disapprovals
  • Custom audiences built around parenting, mental-health, and education signals
  • Geo-targeting locked to states where the service was live
  • Empathetic, compliant creatives with A/B tested headlines for CTR
  • GTM-based conversion tracking for form submissions and click-to-call
Tools:Google AdsGoogle Tag ManagerGA4Looker Studio

Local SEO · Hospitality

Hospitality / Motel · Auburn, NY · USA · WordPress · 3 months

Local motel — organic clicks doubled with a lean local SEO rebuild

A small hospitality brand with limited on-page content, no local metadata, and unindexed key pages. We fixed the technical basics and mapped location-intent queries to the right service pages.

Clicks

291from 140
+108%

Impressions

23.9Kfrom 13.7K
+74%

Avg. CTR

1.2%from 1.0%
+20%

Avg. Position

27.0from 25.6
-1.4

Monthly organic clicks

3 months trajectory — trend line

+108%

Organic clicks in 90 days

Objective

Improve visibility and click volume for local queries like 'motel in Auburn' and 'affordable stays near Auburn' — moving key pages from low-indexed rankings into discoverable positions.

Challenges

  • Thin content on core service pages
  • Incomplete metadata with no local keyword targeting
  • No Google Business Profile optimisation in place
  • Indexing issues for new pages with zero internal links
  • Position volatility driven by seasonal query patterns

Strategy shipped

  • Local keyword mapping to service pages (city + intent modifiers)
  • Meta tag rewrite with transactional keywords and city intent
  • On-page updates: FAQs and city-based content blocks
  • Internal linking between rooms, amenities, and booking pages
  • Sitemap resubmission and internal linking to revive unindexed pages
Tools:Google Search ConsoleScreaming FrogGA4PageSpeed InsightsUbersuggest

SEO · Public Sector

Government & Grant Information · United States · Custom CMS · 6 months

Government grant portal — 163K clicks and 4.58M impressions at scale

A large public-sector information portal with strong impression volume but underperforming CTR. We expanded keyword coverage, cleaned outdated content, and layered schema across state and audience hubs.

Clicks

163Kfrom 85.8K
+89.9%

Impressions

4.58Mfrom 1.47M
+211.7%

Avg. CTR

3.6%from 5.9%
-2.3pp

Avg. Position

22.6from 22.6
Held

Monthly organic clicks (K)

6 months trajectory — trend line

+90%

Organic clicks in 6 months

Objective

Scale organic traffic and visibility across federal, state, and local grant queries. Expand the keyword base, improve meta CTR, and optimise technical SEO for deep content indexing.

Challenges

  • High impression volume but underperforming CTR
  • Grant pages lacked structured data for eligibility, deadlines, and FAQs
  • Limited internal linking between categories, states, and blog articles
  • Outdated URLs still indexed
  • No focus on non-branded, long-tail informational queries

Strategy shipped

  • Rewrote 80+ meta tags aligned to query intent and value proposition
  • Built new grant category hubs and FAQ pages for state and audience terms
  • Technical clean-up: fixed crawl anomalies, redirected thin articles
  • Added FAQ, Article, and Breadcrumb schema
  • Connected grant categories to educational blogs to improve crawl paths
Tools:GSCGA4AhrefsScreaming FrogSurfer SEOPageSpeed InsightsSchema ValidatorGTMLooker Studio

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