Google Ads · Roofing Companies
Google Ads for Roofing Companies
Fill the estimator's calendar with roof-replacement and insurance-claim leads — Google Ads engineered for storm-driven demand.
Industry challenges
Why Roofing Companies marketing is different
Challenge 1
Storm-event surges
Demand spikes 10x in storm weeks. Most accounts can't scale spend safely at that speed.
Challenge 2
Insurance vs. retail intent
Insurance-claim customers behave differently than retail. Different LPs, different bidding, different ROAS.
Challenge 3
National aggregator competition
Angi, HomeAdvisor, and Modernize saturate SERPs. Direct-response strategy beats them on quality.
How we solve it
Our Google Ads playbook
Play 1
Storm-response playbook
Pre-built campaigns, LPs, and scripts ready to launch when a storm hits your service area.
Play 2
Insurance-claim campaigns
Dedicated campaigns, LPs, and messaging for insurance-claim intent.
Play 3
Aggregator counter-strategy
Own the branded SERPs, high-intent modifiers, and Local Service Ads to bypass aggregators.
What you get
Every engagement includes
- Account rebuild + LP set
- Storm-response playbook
- Insurance-claim campaign build
- LSA setup + optimization
- Weekly optimization + reporting
Process
How we run this engagement
- 01
Offer & funnel audit
We review the offer, competitor SERP, landing pages, and current account structure before touching bids.
- 02
Account rebuild
SKAG-friendly search, tightly themed asset groups for PMax, negative universe, geo & schedule tuning.
- 03
Landing pages
Conversion-first landing pages with clear promise, proof, and single-CTA design.
- 04
Tracking
GA4, GTM, offline conversion imports, and call tracking so bidding optimizes on qualified leads only.
- 05
Optimize
Weekly bid, budget, creative, and audience testing with monthly strategy reviews.
KPIs we target
Numbers that matter
Why brands choose us
Business outcomes, not vanity metrics
- Estimator calendar full during peak weeks
- Insurance work at profitable CAC
- Independence from aggregators
Related services
Services we deploy on this engagement
FAQs
Google Ads for Roofing FAQs
Still have questions? Let's talk them through.
Deep-dive guides
Go deeper on google ads for roofing
Industry hub
Explore our full Roofing playbook
See every channel, service, and case story we run for roofing brands.
View Roofing hub →Related content
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Locations
Case Studies
- Case Studies — Real Results
Selected client wins across SaaS, eCommerce, and local services.
- Portfolio
Sample projects, dashboards, and creative work.
Ready to grow with Google Ads for Roofing?
Book a free strategy call. We'll audit your current program and share a clear plan tuned to your market.